About Donald Mokgale
Managing Director, MoyaApp
Donald is a seasoned media and marketing expert, with over 18 years within the media and advertising industry and has been at the helm of global agencies like Carat Johannesburg, Posterscope SSA and Dentsu, local gems like Avatar Media Agency and recently launched Culture based growth firm Hibirism Group.
Currently, Donald leads MoyaApp as Managing Director focusing on revenue growth and expansion working closely with marketers and agencies to give them access to main market South African audiences in the most powerful way available today, data free. Donald is also a published author of Introducing Hibirism…in the meantime: a guide to black cultural nuance as well as a contributing author of The book every marketer should most definitely read.
His footprints have graced multiple territories, as he has lived and led businesses across several African markets and has judged many award categories in his career and is a returning judge at the Marketing Achievement Awards due to this sheer passion for marketing excellence and obsession with commercial success and growth for businesses.
Talk topic
Local solutions for local problems: The MoyaApp story
Local solutions to local problems is a talk about how MoyaApp came to be and how it went from an idea to ultimately going viral among the main market audience because of the problems it was solving for. As a co-author of the book Introducing Hibirism, a guide to black cultural nuance, I have taken this understanding and infused it into the business to enable it to solve issues that are ultimately driven by culture. As a business, our success is a consequence of a deep understanding of consumer needs and a smart use of technology to solve for them.