'About Inez Patel
About
Inez Patel
Experience Design Director
Absa Personal and Private Banking
Inez Patel is a purpose-driven design leader with over a decade of experience in UX, product strategy, and inclusive innovation across the financial services industry.
Currently serving as Experience Design Director at Absa Personal and Private Banking, Inez leads the design of the Absa Banking App—and oversees design for Absa Rewards, Savings & Investments, and Digital Value-Added Services.
Inez is also the co-founder and CEO of She Can Do and a Director of Girls Invent Tomorrow. Her contributions and impact on South Africa have earned her recognition as one of Wired4Women's 100 Influential Women in Tech in 2026, News24’s Top 30 Young Mandelas of 2025 and a Mail & Guardian 200 Young South Africans honouree.
Talk topic
How to make better Product Decisions when Speed is Priority
In a world where teams are expected to move faster than ever, many decisions are made on instinct. The problem is that intuition and guessing feel exactly the same. So how do you know when your gut feel can be trusted and when it's leading you astray?
In this session, Inez Patel explores how evidence-based design can help teams make faster, more confident decisions without sacrificing customer trust. Through practical examples and the use of UX Measures, you'll learn how to build a research system that keeps pace with delivery, aligns teams around shared outcomes, and replaces opinion with evidence.
How to make better Product Decisions when Speed is Priority
In a world where teams are expected to move faster than ever, many decisions are made on instinct. The problem is that intuition and guessing feel exactly the same. So how do you know when your gut feel can be trusted and when it's leading you astray?
In this session, Inez Patel explores how evidence-based design can help teams make faster, more confident decisions without sacrificing customer trust. Through practical examples and the use of UX Measures, you'll learn how to build a research system that keeps pace with delivery, aligns teams around shared outcomes, and replaces opinion with evidence.
