About
Bongiwe Mvuyana
Co-panelists
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Strategy Partner
Connect Media Agency - The Up&Up Group
Bongiwe Mvuyana is a Strategy Partner at Connect, the media agency within The Up&Up Group, where she leads strategy across its clients. With credentials in marketing, AI, automation and data, Bongiwe brings a future-facing perspective to how technology is reshaping marketing, creativity and media decision-making.
As a seasoned multidisciplinary strategist, Bongiwe has worked across leading global and African brands including Coca-Cola, Heineken, Spotify, PepsiCo, MTN and Woolworths. This experience has shaped a perspective that sits at the intersection of strategy, technology, creativity and human behaviour. Today, she is passionate about helping brands use innovation not only to optimise communication, but to create more meaningful, measurable and human-centred impact.
At Connect, she is part of a business building capability around Attention and AI, including Connect’s exclusive African rights to AttentionAI, a predictive attention product that helps marketers better understand and design for human attention.
Fireside chat
Can Brand Trust Scale Across Ecosystems?
As customer experiences increasingly span platforms, partners, and interconnected services, trust is no longer built by a single organisation alone. This panel will explore what it takes to create and sustain trusted experiences across complex ecosystems where multiple brands, technologies, and stakeholders contribute to the customer journey.
From embedded services and strategic partnerships to data sharing and AI-powered experiences, the discussion will examine how organisations can deliver consistency, transparency, and accountability when customer trust depends on many moving parts rather than a single touchpoint. Drawing on real-world examples, panellists will unpack the opportunities ecosystems create, the risks they introduce, and whether trust can truly scale across organisational boundaries.
Talk topic
Talk topic
