
About
Bruno Ching'andu
Executive: Digital Sales & Commercialisation
Absa Africa Regions, Digital
Bruno Ching'andu is Executive: Digital Sales & Commercialisation at Absa Group, where he leads the growth of digital sales, customer activity and adoption across African Regions. Prior to Absa, he held a number of senior leadership positions at Nedbank across quantitative analytics, product, customer strategy, and research and insights. He has led several industry-first innovations in South Africa, including the first self-service digital home loan channel, the first home loan-linked solar finance proposition, and the first bank driven self-service financial wellness assessment.
Bruno is passionate about leveraging technology to create better client experiences and drive sustainable business growth. He is passionate about helping the bank move beyond the hype of AI to creating meaningful financial outcomes for clients across the continent.
Fireside chat
Can Brand Trust Scale Across Ecosystems?
Talk topic
As customer experiences increasingly span platforms, partners, and interconnected services, trust is no longer built by a single organisation alone. This panel will explore what it takes to create and sustain trusted experiences across complex ecosystems where multiple brands, technologies, and stakeholders contribute to the customer journey.
From embedded services and strategic partnerships to data sharing and AI-powered experiences, the discussion will examine how organisations can deliver consistency, transparency, and accountability when customer trust depends on many moving parts rather than a single touchpoint. Drawing on real-world examples, panellists will unpack the opportunities ecosystems create, the risks they introduce, and whether trust can truly scale across organisational boundaries.
Co-panelists
Talk topic








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